To all the heroes out there — this is the moment we’ve been waiting for. This is the moment where we prove our empathy and compassion, where we prove that we care about the wellbeing of others. This is the moment we have been called to do what’s difficult, what’s unpopular, to do the very thing that may deplete us of joy, excitement, effervescence, and liveliness.

The ones who do, will help save lives (perhaps thousands!) They are the ones who will rescue the victims from this invisibile and insidious enemy who is lurking devilishly on the unfortunate victim looking for the next attack.

Be the hero we’ve been waiting for. We need you, and I know you’ve got it in you.


at the nexus of media and behavior change, founder @PathosLabs