The rebel is perhaps the most underrated role in society. It is the rebel who demonstrates that the system is weaker than it thought, the rebel who demonstrates that limitations are fabrications, and that the true spirit of individuality is to give the rest of the world the permission to break free from the shackles of convention.

It is you, rebel, who carries the keys to our liberation. And we need you today more than ever before. The self-interested penny pinchers are back — pretending that we’ve vanquished the threats of global pandemic in 6 days, to protect their portfolios rather than protect the lives of millions of vulnerable Americans.

Let’s do what we do best. Afterall, rebellion is what moves the arch of justice towards justice.


at the nexus of media and behavior change, founder @PathosLabs